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PPC Services

PPC Advertising Services that Increase Your Leads & Sales

Pay per click (PPC) advertising for home service companies is a highly controllable, cost-effective way to earn a spot at the top of Google and Bing search results.

Today, 97% of the world’s population turns to online search to find local products and services. Not only that, 75% of people agree that paid ads make it easier to find the online information they’re looking for, and 63% of online searchers say they click on paid ads. If there’s ever been a time to invest in PPC management services for home service companies, the time is now.

Practical Solutions Focused on Business

Real-Time PPC Management Services Driving Real Business Results

Webodevelopers is a PPC agency with dedicated paid search specialists to manage your campaigns on the most complex platforms like Google Ads (formerly Google AdWords) and Microsoft Advertising (formerly Bing Ads). Home service companies across the U.S. trust Blue Corona as their PPC management agency of choice to:

  • Build, launch, and manage new PPC campaigns
  • Optimize existing ad campaigns for better performance
  • Eliminate wasted ad spend on expensive keywords and poorly optimized PPC campaigns
  • Increase leads and sales from search engines

To get a high return, you need a PPC management company that’s experienced, makes data-driven decisions, continually optimizes your campaigns, and looks at your entire funnel to help turn visits into sales.

Microsoft Advertising Partner

When you choose Webodevelopers for your pay per click marketing services, you get the peace of mind that your PPC ads are managed by certified Google Ads experts and Microsoft Advertising specialists. Not only that, but you get the special perk of working with a Google Premier Partner —a distinction reserved for the top 3% of Google partners.

PPC Services for Home Service Businesses

  • Google Ads Management

  • Microsoft Advertising Management

  • Google Local Services Ads Management

  • Yelp Ads Management

  • YouTube Advertising

  • Display Ads Management

  • Social Media Campaigns

Contact us today for more information about our PPC management services and how your company can generate more leads and booked appointments using paid ads.

What’s Included In Our PPC Advertising Services

PPC advertising is a cost-effective, quick way to generate more website traffic, leads, and sales. When you choose our PPC management company

  • Completing a market analysis of your service areas and industry
  • Finding local competitors currently investing in PPC with higher ad positioning
  • Analyzing search terms, monthly search volumes, and more in your market
  • Creating and setting revenue and cost-per-lead goals

Custom, Data-Driven Ads:

  • Researching keywords to find what and how your customers are searching for your services
  • Creating ad copy and creatives for high-performing ads
  • Split-testing ad copy and creatives
  • Conducting competitor research on ad copy and creatives

PPC Ad Tracking and Analytics:

  • Tracking average ad positions by campaign
  • Tracking click-through rate
  • Tracking and optimizing cost per click
  • Tracking leads, calls, and sales
  • Attributing revenue to each paid campaign

PPC Campaign Management:

  • Managing and tweaking bids for each campaign
  • Monitoring keyword search queries and adjusting bidding
  • Monitoring the average position, click-through rate, and cost per click
  • And more optimizations for campaign improvement

Paid Search Campaigns:

  • Paid ads that target consumers based on their queries in search engines
  • PPC-ad-specific landing page optimizations
  • Coordinated paid search and SEO campaigns
  • Display advertisement campaigns
  • Retargeted ads and remarketing campaigns

PPC Advertising Across Multiple Platforms:

  • Paid social media marketing campaigns on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and more
  • YouTube advertising
  • Yelp advertising
    Google Ads campaign management
  • Google Local Services ads management
  • Microsoft Advertising campaign management

What Is Pay Per Click Marketing? What Does a PPC Company Do?

Pay Per Click (PPC) marketing is a digital advertising model where businesses pay a fee each time their ad is clicked. It is a strategic method used by companies to drive traffic to their websites and increase their online visibility. A PPC company specializes in creating and managing PPC campaigns for businesses, targeting specific keywords and demographics to ensure maximum exposure and return on investment. These companies conduct thorough keyword research, create compelling ad copy, monitor campaign performance, and make necessary adjustments to optimize results. Additionally, a PPC company will analyze data and provide detailed reports to their clients, highlighting key metrics such as click-through rates, conversion rates, and overall campaign performance. By utilizing the expertise of a PPC company, businesses can effectively reach their target audience, generate quality leads, and ultimately increase their revenue through strategic online advertising efforts.

Pay Per Click Services

  • Paid Search Campaigns – Not only do 7% of people say paid search ads make it easier to find the information they need, but 41% of clicks also go to the top three paid ads on the search results page (WordStream). Paid search ads target consumers by the keywords they type into the search bar, meaning it’s the best way to grab someone’s attention at the moment they’re looking for your product or services.

  • Google Ads Management – Google Ads (formerly Google Adwords) is Google’s proprietary ads platform. With an unprecedented reach, businesses make an average of $2 in income for every $1 they spend in ads (Google).

  • Google Local Services Ads Management – Local Services ads are meant for local businesses in very specific industries. They are rolling out slowly across the United States, and Blue Corona has already launched dozens of successful campaigns.

  • Microsoft Advertising Management – As a Microsoft Advertising partner, you can be sure to get the most return for your ad spend.

  • Display Ads Management – Display ads, run through the Google Display Network, show your ads to consumers while they’re browsing other websites. You’ve likely seen display advertisements on popular news sites, weather sites, and even on smaller blogs you follow.

  • YouTube Advertising – YouTube is arguably the second most popular search engine, and the evolving consumer preference for video isn’t a trend. Consumers are 27 times more likely to click through online video ads than standard banners, and companies that use video ads in their marketing grow revenue 49% faster year-over-year than those which don’t.

  • Social Media Campaigns – The average social media user spends two hours on social media sites each day. However, thanks to most social media platforms’ algorithms, it’s nearly impossible for businesses to be noticed—unless you put money behind it.

Why Hire a PPC Company to Manage Your Pay Per Click Ads?

Pay per click platforms like Google Ads and Microsoft Advertising are self-service platforms. You don’t technically need to hire professional PPC management services to set up and manage your PPC campaign; however, most small business owners lack the time, expertise, and tools required to maximize ROI from a PPC advertising campaign.

Pay per click advertising is incredibly measurable and controllable. The downside to this is that there are enormous amounts of data to analyze and interpret as well as layers of complexity the average business owner just doesn’t have time to manage.

For example, most home service business owners fail to track the phone calls generated by their PPC campaigns. The ratio of phone calls received versus online form submissions can be as high as 12:1.

If you’re not tracking the phone calls generated by your PPC campaigns, you’re missing more than half the picture. You’re almost certainly under-bidding on some keywords and over-paying for others.

At the same time, hiring a full-time marketing person with the intellectual horsepower to adequately manage your account will cost you at least $5,000 per month (and that’s not counting benefits, computer, and software programs required for optimization or the advertising cost itself!).

For the average small business investing in pay per click marketing, it’s far more cost-effective to outsource pay per click setup, management, and ongoing optimization.

Why Select Webodevvelopers Over Other PPC Companies?

Done that? Great! Let’s get down to the details. We can offer you a few guarantees other companies can’t:

  • You don’t have to worry about long-term contracts. We won’t handcuff you for a specific amount of time. Ever.
  • You’ll own your ad creatives.. Some PPC advertising companies won’t let you keep your ad creatives when you leave. Not us.
  • You’ll optimize your marketing costs. All your PPC ads are tracked, measured, and analyzed for improvements. This lowers your costs and raises results.
  • You’ll have peace of mind knowing that we will bend over backwards for you. We believe in building partnerships, not acquiring clients.
  • You get a dedicated Account Manager to be your guide, as well as a support team that includes a PPC specialist, marketing analyst, web designer/developer, and an account manager to serve as your single point of contact.
  • You get detailed monthly reports (you can actually understand) that connect PPC performance to your bottom line.
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